Product Spotlight: Amika THE KURE

The Kure is a product line from Amika that is made for those with compromised, damaged, lightened (to all my blondies out there, Hi, how are ya?!), dry/brittle, chemically treated hair and even those whose locks just need that little extra TLC.

This is a corrective line that is formulated to give intense hydration to damaged strands. This line is infused with Keratin and Wheat proteins and is best used as a system. The line consists of a shampoo, conditioner, and a hair mask!

Tip:

Use the hair mask in place of your conditioner for added hydration and benefits. Leave it in the hair for 3-7 minutes for best results. It can be used once a week, or everyday!

I first used this line when I noticed my hair was looking and feeling damaged and dry on the ends. While this is not uncommon for me, because I am blonde, it certainly wasn't ideal. From my personal experience I can say that this line-with consistent use- made the biggest difference in my hair. This was the perfect product line for me because I wasn't at the point of needing a trim yet, but definitely needed to change something in my routine. My hair went from dry and frizzy, to shiny and healthy from simply changing to this product line.